This piece originally appeared in The Register-Guard (Eugene, Oregon), on May 15, 2001.

Energy Conservation = Innovation, Not Deprivation

Recent statements by Vice President Cheney equating energy conservation with moral virtue and energy development with practicality echo a common but misguided theme: that conserving energy means forgoing comfort or doing without. For those of us old enough to remember the last energy crisis, this theme is symbolized by former President Jimmy Carter sitting in a dimly lit room exhorting the nation to put on a sweater and turn down the thermostat and lights. Conservation supposedly equals freezing in the dark.

Instead, it is more accurate and inspiring to think of conserving energy as an opportunity to express our ingenuity and creativity, all while learning more about how our world works. It's about moving beyond the currently accepted way of doing things. When we think about our homes or workplaces as systems, we begin to see how making small changes can lead to cascading positive effects.

A few examples:

None of these examples require new technology. They simply combine existing technologies in new and insightful ways to save energy. All of these improvements let us do the same things we do now, but with much less energy. They also provide the additional benefits of reducing carbon dioxide emissions (slowing global warming), reducing the need for water to generate electricity (saving more for fish and farmers), and reducing other toxins (leading to cleaner air and water).

Contrary to the rhetoric surrounding the Kyoto global warming treaty, reducing carbon dioxide emissions (primarily by reducing energy use) will not cost businesses large amounts of money, it will save them large amounts of money. There are many, many examples of forward-thinking businesses reducing their use of energy, materials and costs by devising better processes (especially by encouraging innovation in their employees!).

During this immediate energy crisis, turning down the heat and turning off lights when you leave the room are useful short-term ways to save energy. In the medium and long-term, energy conservation has nothing to do with freezing in the dark and everything to do with learning to think about systems--learning how the various parts of our world interact and affect each other, so that we can make smart choices about how to do things more cheaply and simply.

Chris Halaska, Ph.D. <x2fer@socialdesign.org> is co-founder of social design, an organization focused on community use and control of technology.